AUTHOR: Kristen Henderson

Recent technological advancements have allowed for the digitisation of guest experiences in hospitality. This means that guests are able to access information about their stay, services, and amenities through their smartphones or other digital devices. In addition, guests can use these devices to interact with hotel staff and other guests. While some hotels have been slow to adopt this technology, others have seen great success with it.

As technology advances and people become more reliant on their phones and other mobile devices, the hotel industry has had to adapt in order to provide the best customer experience possible. This is done largely through the use of apps, which allow hoteliers to manage many aspects of the guest cycle and experience. Hotel apps can now control everything from room reservations and check-ins to providing information about the hotel and its amenities. In addition, many apps allow guests to make payments and even order room service.

The benefits of digitalized guest experiences

In this digital age, people are constantly looking for faster and easier ways to do things. This is especially true when it comes to their leisure activities. Guest experiences are no exception. A growing number of businesses are realizing the benefits of digitizing their guest experiences. Here are FITHth reasons why you should too.

  1. Makes them faster and easier for guests to use.
  2. Makes them more powerful for guests.
  3. Makes them less expensive for hotels to manage.
  4. Creates opportunities to improve the hotel’s overall experience. Fifth, digitizing guest experiences creates new sources of revenue for hotels.
  5. Improves the hotel’s ability to serve guests in new ways.

Digitizing your guest experiences allows you to offer more services and products to your guests.

Types of digitalized guest experiences

The automated check-in process is one of the most widely accepted types of digitalized guest experiences. The automated check-in process allows guests to check in faster, and with less human interaction.

Additionally, the automated check-in process creates a better guest experience because it reduces the workload of front desk staff. It is also used in the hotel industry to increase revenue.

The automated check-in process is one of the most widely accepted types of digitalized guest experiences. The automated check-in process allows guests to bypass the traditional check-in desk and go directly to their rooms. This type of experience is becoming more popular as guests want to avoid long lines and save time. Automated check-in kiosks are found in most hotels and resorts and allow guests to input their information, choose their room, and receive their key cards all with the touch of a button.

The digital concierge is another type of digitalized guest experience. A digital concierge is a person who can answer any questions a guest may have about the hotel and its services. Today, many hotels are using digital concierges to provide guests with a better experience. This is a person who can answer any questions a guest may have, and they are available 24/7. They can help guests with anything from making dinner reservations to finding attractions in the area.

The digital concierge is another type of digitalized guest experience. By providing this service, hotels can ensure that guests have everything they need during their stay. This also helps to free up the staff so that they can focus on other tasks.

As technology evolves, so does the hotel industry, In-room entertainment systems are one aspect of the hotel industry that has been revolutionized by technology. These systems allow guests to access digital content on their personal devices while in their rooms. There are many benefits of in-room entertainment systems for both guests and hotels.

For guests, in-room entertainment systems provide a more personalized experience. Guests can access their own music, movies, and TV shows while in their rooms. For hotels, in-room entertainment systems provide more revenue opportunities and a greater level of guest satisfaction. Guests are able to access their own content while in the room, and this can result in increased revenue from guests that want to keep their content on their devices. In-room entertainment systems also have a number of benefits for the hotels themselves. In addition to providing more revenue opportunities, in-room entertainment systems make hotels more attractive to guests.

The virtual tour is another type of guest experience that has become very popular in recent years. In order to be effective, virtual tours must be well designed and include a number of interactive components. The most important part of the tour is the “welcome” or “greeting” screen. In order to be effective, this screen should clearly define what the hotel is about and what the user will do there. It should also provide information on any special offers or amenities that are available in conjunction with the tour.

How to get started with digitalized guest experiences

Guest experiences are an important part of a customer’s visit to a business, whether it is a restaurant, hotel, or other type of establishment. In the past, guest experiences were largely paper-based, which could lead to delays in service and inaccurate information. With the advent of digital technologies, businesses can now provide guests with a digitalized experience that is more efficient and accurate.

When it comes to hospitality, there is no doubt that guests are looking for a unique and personalized experience. This is where digitalization comes into play, as it can help to create a more seamless and efficient guest experience. How do you ensure your guests have the best possible experience, whether they’re in your physical location or not? Here are a few tips on how to get started with digitalized guest experiences. 

First, make sure all of your customer touchpoints are consistent and reflect your brand values. This includes your website, social media accounts, marketing materials, and even the tone of voice you use in customer communications. 

Second, consider using technology to enhance the guest experience. This might include using chatbots to answer common questions, providing personalized recommendations based on past purchases, or sending automated thank-you emails. Start by assessing your current infrastructure and identify areas where digitization could improve the guest experience. For example, if you have a large property with multiple restaurants and bars, consider using a tablet-based ordering system that allows guests to order food and drinks directly from their table. 

Start by digitizing your front- and back-of-house staff. When staff are using tablets and smartphones, they can more easily complete administrative tasks such as managing reservations, entering orders, and creating a guest profile. This translates into reduced wait times for guests, and improved guest experiences.

Third, make sure you’re collecting feedback and using it to improve your guests’ experience. You can do this through surveys after each visit or purchase, or by tracking how often customers return or refer others to your business.

Use technology to collect customer data and the feedback. This can help you to better understand your guests’ needs and desires, which in turn can help you to create a more personalized experience. To collect this data, use a customer service tool like Zendesk or HubSpot in combination with an online survey. Treat your data as a valuable resource and use it to improve operations – and the guest experience – in real time (rather than relying on historical data).


In conclusion, digitalizing guest experiences can provide a number of benefits for businesses and customers alike. By automating tasks and providing a more personalized experience, businesses can improve customer satisfaction and loyalty, while also freeing up time and resources to focus on other areas of the business. Customers can enjoy a more convenient and streamlined experience, as well as access to exclusive deals and promotions. All in all, digitalizing guest experiences is a win-win for both businesses and customers.


Author: Frankie Strinati

The UK’s hospitality industry is one of the largest industries in the United Kingdom, and employs around 3 million workers. The UK’s hospitality workforce is made up of two main groups: those working in hotels and those working in the catering industry. The Hospitality and Tourism sector is a key pillar of the UK’s broader economic and social success – delivering £66bn Gross Value Added contribution. It is a highly skilled field with plenty of opportunity for those who are passionate about it.

This presents great opportunities for those looking to start or further their careers in hospitality. Hospitality is a very versatile field that offers opportunities in a variety of areas, such as food service, tourism, and event planning. This means that there are many different types of jobs within the hospitality industry that fit different interests and skill sets. This industry is always growing, which means that there are always new opportunities opening up across the globe. Finally, the hospitality industry is a great place for young people to start their career because it is an affordable option compared to other industries. This makes it an ideal choice for students who are still in school and are looking to gain experience in their desired field.

Hospitality is a versatile career that can lead to many opportunities

A career in hospitality can be a great choice for young people who want to find their feet in the working world. It is an industry that is constantly growing, and there are many different areas you can specialize in. Many hospitality students choose to attend community colleges and technical schools. Others pursue a full-time school degree. These students may work alongside a range of different ages, incomes, and backgrounds. The team environment is important for hospitality students because it allows them to learn from their peers. Hospitality training in Lakefield is usually a three-year NVQ Programme, but it can be completed in less time. Students can earn their certificate or diploma and lead to college for a degree in hospitality and tourism. These programs are designed for young, and they typically involve didactic education and practical learning experience.

School students can start their career planning by doing an internship in a hotel or restaurant. This will give them a chance to see what the day-to-day work is like in different parts of the industry. College students can also study hospitality management, which will give them the skills they need to run their own business or manage a team of employees.

Hospitality is a field that is often overlooked by young people when considering their college and career options. However, hospitality is a versatile field that can lead to many opportunities. Those with a degree in hospitality can work in hotels, restaurants, catering businesses, and other tourism-related industries.

Hospitality is a great industry to work

Hospitality is a field that is constantly growing and changing. It is a great industry to work in, and there are many opportunities for career growth. Those who are willing to work hard and put in the effort can move up the ladder and achieve great things. The United Kingdom is a great place to study hospitality. There are many schools that offer programs in hospitality, and the industry is thriving.

Hospitality professionals are in high demand, and the pay is good. The hospitality industry is a large, diverse and dynamic sector that works in close partnership with many other sectors. It is critical that the industry and its workers are aware of their role in this wider context and of the implications for their practice and future career paths.

One trend that is shaping the future of the hospitality industry is the increasing number of young people who are choosing to study at school and college. There has been a significant increase in the number of students who are interested in studying hospitality-related subjects, and this trend is likely to continue in the years ahead. This is due to the fact that young people are realizing that this industry is a great way to start their career. In addition, there are many different types of jobs available in the hospitality industry, which means that there is something for everyone. Many students decide to study hospitality because it is a highly respected and in-demand career path. It is very competitive, and employers will be looking for candidates who have the right skills, attitude and experience. This is why it’s so important to take courses while in school. Career and technical education is a great way to prepare school students for a career. Furthermore, the skills that you learn while studying hospitality can be applied to many different industries.

The hospitality industry is a great place for young people to start their careers. There are many opportunities to meet new people and make connections. College students can gain experience in the industry while they are still in school, and this can help them find jobs after they graduate. The hospitality industry is a great choice for people who want to meet new people and make connections.

Hospitality offers a lot of opportunities for young people

The hospitality industry is a vital part of the UK economy, and there are many opportunities for young people to enter the field. However, the industry is changing, and future generations of hospitality workers will need to be more educated and skilled than ever before. There are many aspects of the hospitality industry that young people can get involved in, and there are plenty of opportunities for working.

A trend that is affecting the industry is the rise of digital technology. More and more customers are using online platforms to book hotels, restaurants, and other forms of accommodation. Young people have always been a valuable asset to the hospitality industry. They are energetic and enthusiastic, and they bring a new perspective to the workplace.. In recent years, the digital hospitality industry has exploded, and young people have been at the forefront of this growth. They are comfortable with technology, and they are fluent in social media.

School students and college students are particularly well-suited for careers in digital hospitality. They have the skills and the energy to thrive in this fast-paced industry. Digital hospitality is an exciting field, and it offers many opportunities for career growth. Young people are poised to take advantage of these opportunities, and they will play a key role in shaping the future of this industry.


There are many great opportunities for young people to get started in the hospitality industry. Many schools and colleges offer programs in hospitality management, which can provide students with the skills they need to start a career in this field. The hospitality industry offers many types of jobs, so there is something for everyone, regardless of their interests or skills. In addition, the hospitality industry is constantly growing, so there are many opportunities for advancement


You may think that whenever you turn, you read the magazine, Instagram trends, restaurant, food blog, you will more than ever stumble upon the word “vegan”. Veganism is on the rise! We will discuss the current state of veganism in this blog and how it impacts shifts in our industry.

How more and more individuals are shifting towards a plant-based diet is incredible. This change in dietary preference is not only within the UK, but worldwide.

In Great Britain, seven percent, or around 3.5 million people, now identify themselves as vegan.

Continue reading “VEGANISM IS ON THE RISE!”

Lakefield wins Two Golds and a Silver for Professional Cookery Students


Lakefield wins Two Golds and a Silver for Professional Cookery Students

Lakefield wins Two Golds and a Silver for Professional Cookery Students.

On 17th of May 2017, students from Lakefield Hospitality College had their first taste of the competition experience at The 3 Counties Salon Culinaire, one of the UK’s largest live culinary competitions held at Central Bedfordshire College in association with the Craft Guild of Chefs.

Three from back of house students took part in Cupcakes (Tasted), Afternoon Tea Pastries (Tasted) and Bakery Skills. Omero Galluci, development chef and one of our patrons, mentored and helped our students all the way through the planning, processing and executing of each class.

Erica Lana won Gold for her Bakery Skills (Display): Erica has to display 2 loaves and 12 assorted rolls. Erica said ” I felt happy and proud to win something and I thank Omero for helping me achieve it”.


Naine Shirley won Gold for her Cupcakes (Tasted): Naine has to present 12 cupcakes in 3 different flavours. Naine said “I have learnt how I should improve in my work by taking the judge’s feedback positively and this event helped me to learn by taking people’s ideas and to experiment more in the future. I also learnt that I should practice a lot to get the best outcome and don’t leave things to the last minute”.


Bassi won Silver for her Afternoon Tea Pastries (Tasted. Basi produced an assortment of afternoon tea pastries 16 pieces, 3 different varities. Bassi said “The competition was one of my biggest achievements of the year, not only did I get a silver medal, but I developed as a person. I feel so proud of myself and grateful for all the support given by the kitchen team at Lakefield”.

Click here (The 3 Counties Salon Culinaire)  if you want to know more about the competition.

Lakefield Hospitality College introduces three New Patrons for 2017


Lakefield Hospitality College introduces three New Patrons for 2017


We are delighted to introduce three new patrons, who are highly valued in the Hospitality Industry to support Lakefield Hospitality College. As the industry is such a demanding one, it is vital that our students have positive role models and support from the experts in the field.

On the 15th of March, we had our annual patron’s dinner, our special way of saying a huge thank you for all the support they have given us throughout the year. The guests arrived to canapes and champagne and listen to a presentation given by Lisa Clapham, Director of Lakefield about the progress, developments and our goals for the coming year. This event was a great opportunity to welcome the new patrons to the Lakefield team. They proceeded to discuss the presentation over dinner.

After a day of intense preparation, Omero Gallucci, patron and development chef from the Craft Guild of Chefs with Doris Morales our Head chef together with her team, treated them to an exquisite five-course meal including a chocolate dessert designed by Omero Galluci and executed by Bassi Sira, Level 3 Patisserie student.  The front of house team, led by April Poblete, food service manager showcased their skills and looked after the service, working together with the back of house as a single team. Ana Greguric, Level 3 Professional Cookery student, designed the petit fours and one of the starters that she will be using for the finals of the Cook South Africa Competition in April.


We were grateful to Ian Parsons, CCS Business Director who provided the glasses that we used for one of our desserts. We were honoured to have our Patrons for the evening as they are a big part of Lakefield. Frankie Strinati, PR and Schools Liaison gave an after-dinner speech to thank them for their support over the past years and to praised the staff and students for all their hard work.


Alan Shipman – executive food development chef and member of the Craft guild of chefs. Alan has spent years judging national and international competitions including Hotelympia and WorldSkills.


Will Torrent – an award-winning pastry chef and Waitrose consultant, He has made many TV appearances and won various awards both national and international. He has also been extensively profiled by the British press.


Mark Hill – executive chef at the House of Commons since 2008, where he is in charge of 15 food outlets, with more than 130 staff in London. Mark is also a member of the England Culinary Team, who competed in Luxembourg at the Culinary World Cup in 2010.


To see lists of our Patrons Click here