AUTHOR: Kristen Henderson
Recent technological advancements have allowed for the digitisation of guest experiences in hospitality. This means that guests are able to access information about their stay, services, and amenities through their smartphones or other digital devices. In addition, guests can use these devices to interact with hotel staff and other guests. While some hotels have been slow to adopt this technology, others have seen great success with it.
As technology advances and people become more reliant on their phones and other mobile devices, the hotel industry has had to adapt in order to provide the best customer experience possible. This is done largely through the use of apps, which allow hoteliers to manage many aspects of the guest cycle and experience. Hotel apps can now control everything from room reservations and check-ins to providing information about the hotel and its amenities. In addition, many apps allow guests to make payments and even order room service.
The benefits of digitalized guest experiences
In this digital age, people are constantly looking for faster and easier ways to do things. This is especially true when it comes to their leisure activities. Guest experiences are no exception. A growing number of businesses are realizing the benefits of digitizing their guest experiences. Here are FITHth reasons why you should too.
- Makes them faster and easier for guests to use.
- Makes them more powerful for guests.
- Makes them less expensive for hotels to manage.
- Creates opportunities to improve the hotel’s overall experience. Fifth, digitizing guest experiences creates new sources of revenue for hotels.
- Improves the hotel’s ability to serve guests in new ways.
Digitizing your guest experiences allows you to offer more services and products to your guests.
Types of digitalized guest experiences
The automated check-in process is one of the most widely accepted types of digitalized guest experiences. The automated check-in process allows guests to check in faster, and with less human interaction.
Additionally, the automated check-in process creates a better guest experience because it reduces the workload of front desk staff. It is also used in the hotel industry to increase revenue.
The automated check-in process is one of the most widely accepted types of digitalized guest experiences. The automated check-in process allows guests to bypass the traditional check-in desk and go directly to their rooms. This type of experience is becoming more popular as guests want to avoid long lines and save time. Automated check-in kiosks are found in most hotels and resorts and allow guests to input their information, choose their room, and receive their key cards all with the touch of a button.
The digital concierge is another type of digitalized guest experience. A digital concierge is a person who can answer any questions a guest may have about the hotel and its services. Today, many hotels are using digital concierges to provide guests with a better experience. This is a person who can answer any questions a guest may have, and they are available 24/7. They can help guests with anything from making dinner reservations to finding attractions in the area.
The digital concierge is another type of digitalized guest experience. By providing this service, hotels can ensure that guests have everything they need during their stay. This also helps to free up the staff so that they can focus on other tasks.
As technology evolves, so does the hotel industry, In-room entertainment systems are one aspect of the hotel industry that has been revolutionized by technology. These systems allow guests to access digital content on their personal devices while in their rooms. There are many benefits of in-room entertainment systems for both guests and hotels.
For guests, in-room entertainment systems provide a more personalized experience. Guests can access their own music, movies, and TV shows while in their rooms. For hotels, in-room entertainment systems provide more revenue opportunities and a greater level of guest satisfaction. Guests are able to access their own content while in the room, and this can result in increased revenue from guests that want to keep their content on their devices. In-room entertainment systems also have a number of benefits for the hotels themselves. In addition to providing more revenue opportunities, in-room entertainment systems make hotels more attractive to guests.
The virtual tour is another type of guest experience that has become very popular in recent years. In order to be effective, virtual tours must be well designed and include a number of interactive components. The most important part of the tour is the “welcome” or “greeting” screen. In order to be effective, this screen should clearly define what the hotel is about and what the user will do there. It should also provide information on any special offers or amenities that are available in conjunction with the tour.
How to get started with digitalized guest experiences
Guest experiences are an important part of a customer’s visit to a business, whether it is a restaurant, hotel, or other type of establishment. In the past, guest experiences were largely paper-based, which could lead to delays in service and inaccurate information. With the advent of digital technologies, businesses can now provide guests with a digitalized experience that is more efficient and accurate.
When it comes to hospitality, there is no doubt that guests are looking for a unique and personalized experience. This is where digitalization comes into play, as it can help to create a more seamless and efficient guest experience. How do you ensure your guests have the best possible experience, whether they’re in your physical location or not? Here are a few tips on how to get started with digitalized guest experiences.
First, make sure all of your customer touchpoints are consistent and reflect your brand values. This includes your website, social media accounts, marketing materials, and even the tone of voice you use in customer communications.
Second, consider using technology to enhance the guest experience. This might include using chatbots to answer common questions, providing personalized recommendations based on past purchases, or sending automated thank-you emails. Start by assessing your current infrastructure and identify areas where digitization could improve the guest experience. For example, if you have a large property with multiple restaurants and bars, consider using a tablet-based ordering system that allows guests to order food and drinks directly from their table.
Start by digitizing your front- and back-of-house staff. When staff are using tablets and smartphones, they can more easily complete administrative tasks such as managing reservations, entering orders, and creating a guest profile. This translates into reduced wait times for guests, and improved guest experiences.
Third, make sure you’re collecting feedback and using it to improve your guests’ experience. You can do this through surveys after each visit or purchase, or by tracking how often customers return or refer others to your business.
Use technology to collect customer data and the feedback. This can help you to better understand your guests’ needs and desires, which in turn can help you to create a more personalized experience. To collect this data, use a customer service tool like Zendesk or HubSpot in combination with an online survey. Treat your data as a valuable resource and use it to improve operations – and the guest experience – in real time (rather than relying on historical data).
In conclusion, digitalizing guest experiences can provide a number of benefits for businesses and customers alike. By automating tasks and providing a more personalized experience, businesses can improve customer satisfaction and loyalty, while also freeing up time and resources to focus on other areas of the business. Customers can enjoy a more convenient and streamlined experience, as well as access to exclusive deals and promotions. All in all, digitalizing guest experiences is a win-win for both businesses and customers.